# News, Brand & Articles 

## Premier Protein® Launches NEW Line of Indulgent High Protein Shakes

Jan 21, 2025 

**Treat yourself to the most decadent, crave-worthy flavors yet.**

**EMERYVILLE, Calif., Jan. 15, 2025** – Staying on track with your health and wellness goals in the new year shouldn’t come at the expense of enjoying a treat. [Premier Protein Indulgence](https://www.premierprotein.com/products/indulgence)™, the newest line of mega-rich, ridiculously creamy protein shakes, is made for satisfying your sweet tooth, without the post-treat hangover and sugar crash.

When a craving strikes and you’re ready for something sweet, you can abandon the guilt and unwind with a sinfully delicious, but protein-packed delight. With 30g of protein, 3g of sugar and 170 calories, you’re free to indulge in a little decadence.

Premier Protein Indulgence is available in four dessert-worthy flavors inspired by confectionary chocolates and treats: [Decadent Dark Chocolate](https://www.premierprotein.com/products/decadent-dark-chocolate-indulgence-protein-shake), [Salted Caramel Truffle](https://www.premierprotein.com/products/salted-caramel-truffle-indulgence-protein-shake), [Chocolate Covered Strawberry](https://www.premierprotein.com/products/chocolate-covered-strawberry-indulgence-shake-11.5oz) and [White Chocolate Raspberry](https://www.premierprotein.com/products/white-chocolate-raspberry-indulgence-protein-shake). Now, ​‘me time’ is treat time!

“We know our fans want to treat themselves while staying on track, which is why it’s so important for us to create easy-to-enjoy products that deliver great tasting nutrition,” said Amy Larek, Senior Director of Marketing, Premier Protein. ​“This latest launch of indulgent, delicious protein shakes is just another way we’re ready to help you stay on track without compromise.”

Premier Protein Indulgence Shakes are now available in-store at Walmart and online at Wal​mart​.com and Ama​zon​.com. For more information, please visit pre​mier​pro​tein​.com. You can also learn more and find recipe inspiration on Premier Protein’s [Instagram](https://www.instagram.com/premierprotein/), [Facebook](https://www.facebook.com/PremierProtein/), [TikTok](https://www.tiktok.com/@premierprotein) and [Pinterest](https://www.pinterest.com/PremierProtein/) pages.

**BellRing Brands, Inc**

BellRing Brands, Inc. is a rapidly growing leader in the global convenient nutrition category offering ready-to-drink shake and powder protein products. Its primary brands, Premier Protein® and Dymatize®, appeal to a broad range of consumers and are distributed across a diverse network of channels including club, food, drug, mass, eCommerce, specialty and convenience. BellRing’s commitment to consumers is to strive to make highly effective products that deliver best-in-class nutritionals and superior taste. For more information, visit [www​.bell​ring​.com](http://www.bellring.com).

**Media Contact**: Kelsey Zibell, HUNTER, kzibell@​hunterpr.​com