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Premier Nutrition Expands Their Breakfast Offerings with Launch of New Protein Pancake & Waffle Mix Line

Chicago, IL (June 17, 2024) – Premier Nutrition and De Wafelbakkers, are pleased to announce the launch of Premier Protein® Pancake & Waffle Mixes, the newest line of protein-packed breakfast options from the brand. Available in both Buttermilk and Original varieties, the pancake mixes have 15 grams of protein per serving and can be made by just adding water for an easy to prepare, hearty and delicious way to kickstart your day.

Premier Protein® Pancake & Waffle Mixes

We are thrilled about expanding our partnership with Premier Nutrition through the exciting launch of our second pancake product line,” said Dan Anglemyer, Chief Operating Officer. With an increasing demand for protein-rich options in people’s diets and a need for convenient solutions, we believe our new line of pancake mixes will become a pantry staple. They offer not only great taste but also effortless preparation, perfect for those busy mornings.”

Premier Protein is excited to continue expanding our product offerings with the introduction of these new Pancake & Waffle Mixes,” said Nick Stiritz, US Vice President of Premier Nutrition. Our mission is to inspire optimism on the journey to becoming a happier, healthier you. With 15 grams of protein per serving and unbeatable taste, Premier Protein Pancake and Waffle Mix is the perfect way to add a tasty and nutritious boost to your day.”

Product Highlights:

Premier Protein® Pancake and Waffle Mixes will be available nationally starting summer 2024. Find a retailer near you by using Premier Protein’s website at pre​mier​pro​tein​.com For more information visit Premier Protein® on Instagram and Facebook.

About De Wafelbakkers

De Wafelbakkers is a leading manufacturer of branded, co-manufactured and private label frozen pancakes in the U.S. The Company’s great-tasting products are sold to grocery and mass retailers, as well as into foodservice outlets nationally. De Wafelbakkers is headquartered in North Little Rock, AR where it operates a 100,000 sq. ft. manufacturing facility. The Company also manufactures products from its 98,000 sq. ft. facility in McDonough, GA. De Wafelbakkers employs approximately 650 people across its two plants and satellite headquarters.

About Premier Nutrition Company, LLC

Premier Nutrition is a business unit of BellRing Brands and operates in the global convenient nutrition category. Its primary brands, Premier Protein® and Dymatize®, include ready-to-drink protein shakes and powders, and are distributed across channels including club, food, drug, mass, eCommerce, convenience and specialty. 

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